Thursday, May 10, 2007

"Bitten" by the Fashion Bug

Which celebrity doesn’t have her own clothing brand or line of shoes or a namesake lip color nowadays? Jennifer Lopez has J.Lo; Gwen Stefani has L.A.M.B.; Beyoncé has House of Deréon; Madonna has Madonna for H&M; the list seems endless. Finally the time has come for super style-maker Sarah Jessica Parker to reveal her new clothing line, Bitten, which will be released on June 7 through mall-based retailers Steve & Barry. The collegiate-marketed store will sell every item in the 500-unit line (including jewelry, shoes and accessories) for $20 or less with the tagline for the brand appropriately stating, “Fashion is not a luxury.”

In her own words, SJP describes the philosophy of the clothing line as “a way of giving women without financial means access to good, simple, well-made clothes to feel proud of.” (Glamour magazine, June 2007)

This line of thinking might stem from her upbringing in a family of eight children and little means. “I was envious,” she admits. “I got all of my oldest sister’s hand-me-downs. And by the time I inherited them, they were really out of fashion.”

Although SJP makes it clear, “We’re not Balenciaga.” She also states that, “They’re well-made clothes that feel of-the-moment.” What more could a college girl, or any girl, ask for?

Other celeb labels in the works...Amanda Bynes will also premier her line, Dream, through Steve & Barry's on August 10. And Kate Moss released her line, Kate Moss for Topshop, this week through the namesake store as well as Barney's New York.